Build authority with a newsletter flywheel that turns readers into customers.
A weekly newsletter in your voice, amplified through social posts, and repurposed into content Google and AI engines cite. One strategy, run end-to-end for founders, executives, and SaaS brands.
Nothing due at kickoff · Limited availability
Evan Tarver, Founder of Flyletter. Sold a content business (100k subscribers), led growth for B2B SaaS ($7m Seed), GM'ed a digital publication to acquisition.Turn your newsletter into a growth flywheel
Every channel you're investing in rents your audience. Your email list is the one you own, and the brands that win treat it as the hub that every channel points to. A four-stage newsletter flywheel turns your expertise into authority, trust, subscribers, and customers. But it only works if you execute it well, consistently. That's where Flyletter comes in.
Create
Publish newsletters consistently in your brand voice.
Amplify
Repurpose across social, search, and AI answers.
Nurture
Build authority and trust with your audience.
Grow
Convert subscribers into customers.
From expertise to customers in three steps
Completely done for you operation, managed by me.
A newsletter your audience reads
Your voice. Your perspective. Topics your buyers actually care about. Every issue reads like your brand.
Build an audience you own
Each issue becomes social posts and blog pages that search and AI engines cite. Readers find you and join your list.
Turn subscribers into customers
Every issue builds trust, moving subscribers down the funnel toward your offer.
The full flywheel, in one engagement
Always included
- ✓Brand voice profile built from your samples
- ✓Content calendar and editorial direction
- ✓Recurring newsletter published in your voice
- ✓Custom imagery with every newsletter
- ✓Social posts to promote each issue
- ✓Issues repurposed on your site for search and AI citations
- ✓Landing page, signup form, and welcome sequence
- ✓Monthly reporting on growth, engagement, and inquiries
- ✓Direct line to the founder
Bonuses
- +Flyletter platform seatFull visibility into every draft, and the account transfers to you if you take it in-house.
- +The 100k subscriber playbookThe flywheel I used to grow and sell my last publication, documented for your team to keep.
Built and sold content businesses. Now helping brands grow.
A decade of building audiences and operating content businesses. Co-founder and CEO of Selling Signals, an online publication for salespeople with 100k+ subscribers (acquired). GM at Fit Small Business, an online publication for small business owners (acquired). Head of Growth at Sagetap, a B2B SaaS that raised $7M seed. I've shipped enough to know what works, and broken enough to know what doesn't.
Most brands get content wrong. They hire freelancers who don't get the business. They publish on a schedule that drifts. They treat the newsletter like an afterthought instead of the only channel they actually own. I want to help fix that.
I work with founders, operators, and brands that want it done right. Not by a freelancer or a junior writer. By someone who's actually done it.
Is this right for you?
Limited availability. Flyletter's newsletter flywheel works best for:
You're likely a fit if
- ✓You sell a high-consideration offer, services, SaaS, or consulting, with a proven track record of closing it.
- ✓You're investing in a channel (LinkedIn, YouTube, podcast, etc.) that can seed your list, or you have an existing list.
- ✓You're the founder or marketing lead, and you want the newsletter flywheel run by a proven operator.
Probably not for you if
- ✕Your offer is low-ticket or unvalidated. The economics of a fully managed flywheel need a real offer behind it.
- ✕You want to write, or rewrite, every issue yourself. A self-serve Flyletter subscription would fit better.
- ✕You're unwilling to invest 90 days for the flywheel to compound.
Nothing due at kickoff. Pay as work delivers.
No retainer paid on promises. The engagement is structured so the risk sits with me, not you.
Milestones billed on delivery
Each payment releases when work actually ships, not before.
90-day commitment
Ongoing execution with measured results over the 90-day commitment.
Everything built is yours
Your content, strategy, and more whether or not we continue.
One engagement. A small number of clients.
Transparent pricing across the 90-day commitment, then month-to-month.
Month 1
Strategy, setup, and your first issues live. Paid in milestones, nothing due at kickoff.
Months 2-3
Ongoing execution management, completing the 90-days.
Month 4+
Cancel with 30 days' notice. Everything built is yours.
For reference: a senior content hire runs $10,000+ per month and takes a quarter to ramp. Agency retainers with this scope run $5,000 to $15,000 with a junior writer on your account.
Frequently asked questions
Your newsletter flywheel, run by a founder who's done it.
A small number of clients. Nothing due at kickoff. By application.
Apply